No performative polish. I help individuals & brands excavate their real story — the raw, tender, powerful one that builds trust.
Before pixels or words, I listen. Understanding context, fears, and dreams makes every output feel human & intentional.
Whisper rather than shout. Premium experiences are born from restraint, typographic rhythm, and considered pacing.
First byline in The Atlantic — writing about memory & design. Moved from journalism to UX writing at a conscious studio in Berlin.
Discovered how language shapes digital behaviourFounded Studio & Other Stories — a boutique content design practice. Worked with emerging ethical brands & nonprofits.
First book "The Quiet Interface" published (2020)Global research on narrative-driven UX — keynote at UX Lisbon & guest lecturer at Hyper Island.
Began mentoring underrepresented writers in techNew memoir & workshop series — "The Story You Leave Behind". Currently designing a storytelling framework for climate communicators.
✧ based between Lisbon & NYC, always nomadic by curiosityWhether it's a full content design system, a personal about page, or a brand narrative — I help you find the thread that connects deeply.